
Creating an MVP app design for couples looking to improve their relationship.
Role
UX/UI Design Consultant
Team
Alex Teodescoro
3 day
turnaround
The client, Alex Teodescoro, had an idea for a product where he wanted to make a product that would ease his lifestyle of monogamous fatherhood — a gamified checks-and-balances system for your relationship. The team did a couple of brainstorming exercises to get a better grasp of the MVP, narrowing it down to just a couple features to design for a product that would be pitched to investors.
The team did a couple of brainstorming exercises to get a better grasp of the MVP, narrowing it down to just a couple features to design for a product that would be pitched to investors.

An ideation exercise of features

A simpler architecture of the basic pages for the app
Using game loop theory, we designed a system of earning and spending points between partners. Earning Points is the feature we centered on first, with the main goal for users to be of service to partners it is the main page as well.
The second half of our “game loop” is the spending of points, simply accessed by hitting their point total button in the top right. These are also custom rewards users apply.

The point exchange screen for redeeming custom rewards
Demonstrated here are the vast number of ideations on the interface, experimenting with layouts and colors, hover & click states.
A video prototype of the entire design in action
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