Downtown NYC JazzFest
Branding the inaugural festival to celebrate the iconic jazz scene of NYC
Role
Designer, Marketing Manager
Team
Michael Zayas, Marketing Director
Briana Stanley, Creative Director
48k
event count on website
The Project
There are three venues comprising of the Grandlife Hotels jazz offerings: The Django, Club Room, and Roxy Bar. The two hotels are two blocks from each other and wanted to do a cross promotional event to help boost awareness. I was tasked with leading the brand creation and implementation across all marketing channels.
Photoreal rendering of the neon wordmark treatment
Logo Design
This flow architecture is a system of my own making, based on some elements of tactics from Altitude Inc (Now owned by Accenture). It utilizes a list of every task necessary to a user and then iteratively adjusting their placement to create groups signifying pages and sections.
Social Media
New social media templates needed to be developed to emulate the new brand but also integrate the brands of the venues. With a focus more on the image of the act, the thin tall lettering provided the perfect balance of space and type. The second challenge proved to be the multiple sizes to accommodate the two most common sizes used on Instagram, the 4:5 and 9:16 ratios.
Print Collateral
When I have some spare time between big feature updates, I do my best to start building the social media. Currently focusing on Instagram I've developed a few different posts for this.
Other promotional assets like these postcards were used as check presenters across all venues in the weeks leading up to the event. Other big touch points were the T-shirts and the wheat paste poster campaign.
Website
Also making the website proved a large enough undertaking. Building a contemporary but theatrical look to emulate the jazz stage, the side bar proved to be a useful mechanism for the responsive/mobile sizes.
Still of the live website downtownnycjazzfest.com
Next Steps
The Downtown NYC JazzFest will return next year in 2027! The brand will continue to grow and expand as the reputation and reach increases. Until then check out the website at the link here.
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