CrowBar Speakeasy Branding
Cleaning up and expanding assets for a New Hampshire speakeasy
Role
Art Director, Design
Menu Design
CrowBar hides behind the front of a fictional hardware store — the menu had to keep that disguise going before revealing the bar inside. I carried the cover's tool and hardware photography through every spread, pairing it with a classic serif so the cocktails, wine, small plates, entrees, and desserts all felt like one continuous object rather than a stack of separate lists.
Layout spread for the redesigned CrowBar cocktail and dinner menu
Social Media Assets
Using a combination of 20th century and newly captured drink photography paired with the elegant contemporary high-contrast serifs provided the perfect visual identity to establish many of the social media templates the business could continue to generate.
