Being a new organization in rural New Hampshire many of the brands and marketing were primitive and lacking. I jumped into this looking to modernize and make a more scalable image for the group. My process for branding always begins with a word map. Collecting free thoughts is not completely accurate, so after a loose brainstorm I highlight the best and most pertinent concepts.
These words inspire the forms I look for, with a longer three word name for the organization ideating with the Acronym EBD led to be the most fruitful when matching concepts to the name. Some ideas utilize different concept combinations, varying the message slightly as a mean to further explore then hone the logo. Considering the form and concept I continued to work through the three ideas that were aesthetic and communicated the concepts, while choosing between slightly different approaches based on pictures or the acronym.
I use the term Design by Democracy literally. At a certain point in the process I had 3 functional and presentable options, with tailored colors and typography specimen sheets. The best solution in this case is to present to the stakeholders, in this case the members, and let them vote on their favorite using SurveyMonkey. This ensured accurate messaging but also a general buy in to the final design.
Taking the final logo design and applying the brand anatomy to Social media assets and a couple other fun brand materials such as the motion graphic presented here, the best lessons of this for me were in noticing the differences in how organization structure affects the decisions of branding and how it affects my understanding as well. I am always pleasantly surprised by the results of my projects, especially when they have unexpected conclusions.