For the first project, Modestman was in need of can packaging to bring their brand to a wider audience with distribution. The main design direction was to be big but subtle with the branding while creating an ecosystem of brands for each flagship IPA.
With names based on classic hip-hop albums it was imperative to continue iconic elements of the visuals, while telling the story of the beer and the ingredients. The origins of the hops and the flavors were emulated by color and composition.
A small city of Keene, NH as a home base, there was a necessity for material advertising. Posters were designed to highlight big can releases utilizing the flagship brands to consistently put out the visual identity.
The brewery also utilized multiple televisions with rotating images of cans on sale, some assets which I developed in Dimension, others from the photoshoots of the products.